power of media in his concept of “etherialization,” which he 
holds to be the principle of progressive simplification and 
efficiency in any organization or technology. Typically, he is 
ignoring the effect  of the challenge of these forms upon the 
response of our senses. He imagines that it is the response of 
our opinions that is relevant to the effect of media and 
technology in society, a “point of view” that is plainly the result 
of the typographic spell. For the man in a literate and 
homogenized society ceases to be sensitive to the diverse and 
discontinuous life of forms. He acquires the illusion of the third 
dimension and the “private point of view” as part of his 
Narcissus fixation, and is quite shut off from Blake’s awareness 
or that of the Psalmist, that we become what we behold.

     Today when we want to get our bearings in our own 
culture, and have need to stand aside from the bias and